Audience Data 1

How often do you visit social networking websites?

Extremely Often – 48%

Very Often – 41%

Moderately Often – 10%

Slightly Often – 0%

Not at all often – 0%

Question one allowed me to discover how often my target audience use social networking sites, and I found that the whole of my sample either visit them extremely often or very often, so I can apply this to my magazine in that instead of just being printed, my magazine can have a Twitter and Facebook account, and these can be advertised on my magazine.

Which social networking website do you use most often?

Twitter – 66%

Facebook  – 55%

Tumblr  – 7%

Myspace  – 0%

Google Plus+ – 0%

I found that my target audience use Twitter more than any other social networking site, so I know to apply my magazine to this social network, as well as Facebook, as a large proportion of my audience also make use of this social networking site very often. I can use this information to make my magazine more noticeable and accessible to my audience.

Would you download an app on your smart-phone for a music magazine if it were available to you for free?

Yes – 72%

No – 28%

Would you be interested in subscribing to a monthly music magazine?

Yes – 55%

No – 45%

In which way would you rather consume a music magazine?

Online – 36%

Print – 64%

Do you already regularly read a music magazine?

Yes – 18%

No – 82%

How often do you read magazines?

Extremely Often – 4%

Very Often – 4%

Moderately Often – 25%

Slightly Often – 54%

Not at all often – 14%